- Our Story
You are shopping with Suzanne, Curtis & Jake Holt
SETTING THE INDUSTRY STANDARD
Norwex® Microfiber delivers a revolutionary clean without using harmful chemicals that can affect your health and that of your family, your pets and the environment. Our premium microfiber cloths remove up to 99% of bacteria from surfaces using only water when following proper care and use instructions.
Instead of relying on chemicals, we use physical power to clean. Norwex Microfiber lifts, grabs and traps dirt and grime, and can remove up to 99% of bacteria from a surface using only water.* Chemical-based wipes and cleaners work to sanitize or disinfect—if you follow the directions properly—but they can leave behind a harmful residue. Our Testing >
*When following proper care and use instructions.
The more microfiber is split, the finer the fiber and the more absorbent it becomes. Just add water, and with the millions of pockets formed between the strands, our microfiber is incredible at grabbing, lifting and trapping even the smallest particles like bacteria. When dry, all those tiny fibers rubbing together create an electrostatic charge that acts like a magnet on negatively charged dust, which may contain pet hair and dander, mold or pollen spores and more. Our Testing >
Some microfiber is split to a mere 1/6th the thickness of a human hair, while Norwex Microfiber is split to 1/200th. So, it’s great at grabbing and holding onto debris, including up to 99% of bacteria.* And because our cloths are so dense with microfiber, they pick up more and last longer. All those tiny fibers also make our microfiber super soft and absorbent— it can hold up to seven times its weight in water. Our Testing >
*Norwex Microfiber removes up to 99% of bacteria from a surface using only water, when following proper care and use instructions.
Our Ultra-Fine Fibers
Light Barely Penetrates our Dense Cloth, right, Versus the Competition
For thousands of years, silver ions (Ag+) have been used for their antibacterial properties. Our exclusive BacLock* helps self-purify the wet Norwex Microfiber cloth as it dries. Fungus, mold and bacterial odors are inhibited, so you can use the cloth longer before laundering. We embed the BacLock silver agent into our microfiber yarn versus simply coating the cloth, so it’s longer-lasting. Our Testing >
*BacLock is our exclusive antibacterial agent for self-cleansing purposes only. The agent is solely designed to inhibit bacterial odor, mold and mildew growth within the product.
Attachment to the bacterial cell membrane
Absorption/diffusion into the cell
Coagulation with bacterial proteins/enzymes
Bacterial proteins/enzymes unable to grow
As a world leader in the microfiber industry, for over 27 years we’ve used our expertise and global partnerships to develop revolutionary new products and improve and innovate our existing line. From our EnviroCloth® to our Makeup Removal Cloths, we have safer, healthier, cleaner options created for just about every job. Shop Now >
See how we’re dedicated to protecting the planet and making the world a cleaner, safer place! Sustainability >